Rolls-Royce wanted to transform its Instagram to represent modern luxury for a new generation of innovators. I worked as a copywriter and creative, helping to focus the content on narrative storytelling, refreshing their tone of voice and devising social-first launches for new cars including “Dawn” and “Wraith Inspired by Music” to turbo-charge their growth. In less than a year, they had amassed over a million followers and were cited by Instagram as a best practice case study.