Hendrick's Gin wanted to introduce its curious brand world to a wider audience. I worked to refresh their tone of voice and social media content, as well as working on copy and creative for a Facebook Chatbot that challenged people to engage with their poetic side in exchange for a free Hendrick's and Tonic. The campaign saw 12m impressions and 13k engagements, and a significant uplift in reach and growth across their social channels.